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Business Development.
Solutions Portfolio.
LaneTalkNew Producy and Concept Group
Challange: LaneTalk, a bowling platform, needed to improve user engagement and refine communication strategies to support new product development.
Solution:
Conducted detailed user behavior analysis to identify key trends, preferences, and engagement patterns.
Developed targeted documentation to guide the design of user-friendly product features.
Crafted value propositions and provided strategic recommendations on pricing models and product positioning.
Impact:
Increased user retention through improved communication and feature alignment.
Strengthened the platform’s market position with actionable, data-driven strategies.
Almost Local AgencyDesign an Agency
Challange: Start Our Own Agency. As a team we set out to build a creative agency from the ground up, with the aim of offering impactful design and branding solutions to diverse clients.
Solution:
Leveraged the Lean Startup Methodology for agile testing and iteration.
Conducted SWOT analysis and market research to understand competitors and client needs.
Interviewed experienced entrepreneurs to uncover strategies for sustainable growth.
Created a brand strategy, including a detailed brand book and implementation plan.
Designed an implementation strategy to ensure efficiency and scalability.
Impact:
Delivered visually compelling designs that improved client credibility and professionalism in their industries.
Built a scalable and sustainable agency model that supported long-term growth and adaptability in a competitive market.
MySafety ABCustomer Centric Product Development
Challange: Create a new product for a specific demographic for MySafety Insurance. Our task was to develop a product concept that would resonate with a targeted audience, aligning with MySafety's core values and market needs.
Solution:
Conducted market and trend analysis to identify key opportunities and gaps in the insurance market.
Researched customer behavior and client experience to ensure the product met the specific needs of the target demographic.
Developed a comprehensive business case outlining the product’s market potential, financial viability, and strategic alignment.
Presented the finished product concept to MySafety’s board members, effectively pitching its value and potential.
Impact:
Our work led to an innovative product concept aligned with MySafety’s goals, backed by insights into customer behavior and market trends. By presenting a clear business case and actionable strategies, we helped strengthen their approach to product innovation. This project enhanced my skills in market research, business planning, and client collaboration while delivering tangible value to the client.
Office99Workflow Automation Project
Challange: At Office99, the challenge was to help clients simplify and automate their workflows to save time and improve efficiency. Many of our clients struggled with repetitive tasks but didn’t have technical expertise to implement advanced solutions like bots or coding.
Solution:
Researching and evaluating user-friendly automation tools suitable for non-technical users.
Simplifying complex workflows and breaking them down into manageable steps.
Designing tailored solutions that aligned with each client’s specific needs and goals.
Providing clear guidance and support to ensure a smooth transition to automated processes.
Impact:
The automation solutions reduced repetitive tasks for clients and improved their overall efficiency. This project highlighted how creative and practical approaches can help clients achieve smoother operations and focus on what matters most in their businesses.